MO&Co. x COPERNI

MO&Co.×coperni｜重构「她纪元」

About MO&Co.

2004 年，EPO 创立首个女装品牌 MO&Co.。品牌注重当代艺术、文化与风格的先锋观念，以帅气、 摇滚 Rock Chic 的核心 DNA 与流行趋势结合，打造时髦好穿的酷女孩风格。复刻法式摇滚，延续 利落廓形重塑经典，慵懒随意的高级感，精湛工艺与高品质极致演绎，打造兼顾持久性、品质感的衣橱系列。

About coperni

2013年，coperni由设计师Sébastien Meyer 和 Arnaud Vaillant在巴黎共同创立。品牌名引用自文艺复兴时期的天文学家尼古拉·哥白尼——他的天文研究启发了设计师的视觉世界。coperni融合了工匠精神的严谨和随性现代的风格，探索着科技、未来、人性的丰富维度，创造出新锐设计师中无人能敌的法式性感和科幻新鲜感。


Coperni并不乏堪称“大动作”的亮相。7月18日，国产女装品牌MO&Co.与法国时装品牌Coperni的联名，在上海正式发布。一个恰到好处的联名合作，能让个体感到兴奋，让业界看到潜能，更能辐射不同族群，带来更多意想不到与意料之外。

Coperni与MO&Co.的联名合作，正值MO&Co.品牌成立20周年。这也是诞生于本土的国产女装品牌所能经历的变化最快、机会最多的20年。在不断巩固国内市场与进军国际市场的过程中，MO&Co.一直以来将率真、独立、摇滚、先锋视为品牌风格的强劲内驱力。如今，时间与力道的积累，借助自由、创想、新锐的新巴黎风格，在这个联名系列中，充满张力地铺陈开来。设计师Sébastien Meyer 和Arnaud Vaillant使人们的观看与实际体验“间离”（defamiliarization effect）

MO&Co. x Coperni | Refactoring 'Her Era'
About MO&Co.
In 2004, EPO established its first women's clothing brand, MO&Co. The brand emphasizes the avant-garde concept of contemporary art, culture, and style, combining the core DNA of handsome, rock chic with popular trends to create a fashionable and easy to wear cool girl style. Reproducing French rock, continuing the sleek silhouette and reshaping the classic, with a lazy and casual sense of luxury, exquisite craftsmanship and high-quality ultimate interpretation, creating a wardrobe series that balances durability and quality.
About coperni
In 2013, Coperni was co founded by designers S é bastien Meyer and Arnaud Vaillant in Paris. The brand name is quoted from the Renaissance astronomer Nicolaus Copernicus, whose astronomical research inspired the visual world of designers. Coperni combines the rigorous and casual modern style of craftsmanship, exploring the rich dimensions of technology, the future, and humanity, creating an unparalleled French sensuality and sci-fi freshness among emerging designers.
Coperni did not lack appearances that could be called "big moves". On July 18th, the collaboration between domestic women's clothing brand MO&Co. and French fashion brand Coperni was officially launched in Shanghai. A perfectly coordinated collaboration can excite individuals, showcase the potential of the industry, and radiate to different ethnic groups, bringing more surprises and unexpected outcomes.
The joint collaboration between Coperni and MO&Co. coincides with the 20th anniversary of the establishment of the MO&Co. brand. This is also the 20 years with the fastest changes and the most opportunities that domestic women's clothing brands born locally can experience. In the process of continuously consolidating the domestic market and entering the international market, MO&Co. has always regarded authenticity, independence, rock, and avant-garde as strong internal driving forces for its brand style. Nowadays, with the accumulation of time and strength, and the help of the free, imaginative, and cutting-edge New Paris style, this collaborative series is fully expressed with tension. Designers S é bastien Meyer and Arnaud Vaillant have created a "defamiliarization effect" between people's viewing and actual experience